One of the main differences between a commercial photographer and a product photographer is what to charge for product photography. Commercial photographers have the added burden of managing multiple projects and their time can be limited.
Product photographers, by comparison, don’t have nearly as many different projects or clients to manage, and their time is typically unlimited. So what to charge for product photography?
In this article I will discuss a few common options and how to price them for you.
- What to Charge for Product Photography – Pricing for Commercial Photographer Pricing for commercial photographers is often a simple formula. The most common factor in determining pricing for photography is the “type” of product being photographed. A product such as a t-shirt will obviously be less expensive than a full sized shampoo bottle. The same can be said for eyeglass frames, jewelry, or watches. The bottom line is that products are easier to sell if they’re being displayed in their most valuable and eye-catching condition.
- Pricing For Product Photography – Profit vs. Price How do you decide what to charge for product photography? First you need to decide what kind of photography you’re doing. Do you need photographs that are of actual products, or are you trying to create a similar effect with photos from a still camera?
- What to Charge for Product Photography – Sell What’s in Demand Pricing for product photography comes down to what’s in demand right now. What are people buying right now? What are your competitors charging for similar images? All these things can help you determine what to charge for product photography. A good starting point is to figure out what kind of images you can create in the time you have available, and what kind of images other professionals are charging for similar photos.
- What to Charge for Product Photography – Know what to charge for product photography depends on what you’re selling. If you’re selling digital media, know what kind of file size you need, and what kind of image quality you want. If you’re selling an image only to be used for online marketing, know how large your image should be, and what to charge for per image. This will help you determine what to charge for your marketing efforts.
- What to Charge for Product Photography – Use Google Images to Create a Comparison chart If you’re in the market for what to charge for product photography, then you can use Google images to create a comparison chart. To do this, search for an image on google images, copy and paste the code given to you, and then compare the two. You can do more than one comparison if you want. You may also want to include some comments about what you did, or what the client wants to accomplish with the photo. Be sure to use the same format (jpg) that you would if you were submitting the image to a stock photography site.
- What to Charge for Product Photography – Set a budget so that you know what to charge for product photography. Keep in mind that each additional product that you sell will increase the amount that you have to pay out. It’s best not to go over budget, but you don’t want to make the client feel like they got taken advantage of, either. If you’re not sure what to charge for product photography, contact a stock photography agency and they will be able to give you some guidance based on experience.
- What to Charge for Product Photography – How Much Should I Charge For Product Photography? This answer depends on several factors. First, how many products do you usually produce in a year? Second, what is your goal with the photography and where are you targeting the market for those photos? Lastly, what are your other advertising costs and how much of your budget has been set aside for marketing?